By sheer chance, I happened to glance at the regular ad for the E Street Theater in the commuter paper this morning. There, sandwiched between the logo and the first line of show times, in very tiny print was a note saying "Al Gore will be in the theater for a discussion after the 4:45 p.m. showing of An Inconvenient Truth."
At first I thought I was just hallucinating, it being morning and all. I mean, having the former Vice President drop by isn't something that just happens. It takes planning, right? And if it's in conjunction with a big-deal movie about him and this presentation he does, there has to be lots of advertising, right?
Apparently not. It just kind of happened. Based on some chatter I heard in the theater, it wasn't even confirmed until late Wednesday night. (Which, knowing how things go in the newspaper business, more than accounts for the very tiny text added into the regular ad.)Read more
 |
| Al Gore takes questions from the audience at the E Street Theater. |
