Life Below 600px

Every few days I have to deal with some client or another being concerned about how much they can cram "above the fold". This article illustrates nicely that the fold isn't the end all and be all of having your content seen and acted upon. Key take-away: Above the fold is where a teaser goes--something that will draw people in to the rest of your content. Secondary point: You content has to be worth is when people get there.